PTEN
About

From art direction to product.

I'm a UX/UI Designer with 10+ years in design and communication, working in UX/UI since 2023. I've worked on more than 30 website projects for desktop and mobile, as well as apps and system interfaces for real clients.

I work from understanding the brief and the problem through benchmarking, information architecture, user flows, wireframes, UI and prototyping in Figma. I have a strong background in visual design, and my career is now focused on Product Design.

Experience
10+years in design and communication
Projects
30+websites, apps and systems since 2023
Based in
Minas Gerais, Brazil
Available
São Paulo, Rio de Janeiro and remote
How I work

From problem to handoff

I start with the business needs and the problems users face. From there, each step shapes the next.

1Brief and problem2Benchmarking3Information architecture4User flows5Wireframes6UI Design7Prototype8Handoff
Experience

Where I've been

Mar 2023 — present
MG, Brazil

UX/UI DesignerDivera Marketing Digital

  • 30+ responsive website projects for desktop and mobile, plus work on apps and system interfaces for real clients.
  • From understanding the brief, business needs and user problems to benchmarking, information architecture, wireframes and interfaces.
  • Interfaces and clickable prototypes in Figma, with attention to visual hierarchy, consistency, usability and responsiveness.
  • User flows and information structure to simplify navigation and support users' key tasks.
  • Presenting high-fidelity layouts and prototypes to clients and stakeholders.
2015 — 2023
MG, Brazil

Art direction and creative directionAgencies and communication companies

A path through art direction, digital communication and branding at companies such as Agência Cubo, Aria Marketing, Grupo Emídia, Trópico Propaganda, Agência 909, Kojio Comunicação and TV Alterosa. Visual concepts, campaigns, digital materials and, for part of that time, interfaces for websites and landing pages.

Graduating 2026

B.A. in AdvertisingUniAcademia University Center

Capstone project: Fan2Fan, a P2P digital platform for safe ticket resale.

Skills

Tools and toolkit

Product & UX

Product DesignUX/UI DesignInformation architectureUser flowsWireframingPrototypingBenchmarkingResponsive design

UI & tools

UI DesignFigmaVisual designAdobe Creative Suite

Languages

Portuguesenative
Englishadvanced · full professional
Spanishlimited working
Contact

Let's talk

Have a role or a project in mind? I reply quickly on WhatsApp or by email.

Message on WhatsAppLinkedIn ↗
Fred Calabrez in a dark sweater, sitting in front of a laptop

Résumé

Full version in .docx

Download résumé ↓